Innovation has long been a hallmark of the Kathy Ireland Brand and today that creativity is beautifully translated into our newest rug collection, Innovations. Celebrating many styles from Modern and Geometric to Organics and the American West these rugs boldly invite friends and family to gather and spend time. Innovations rugs are made of lustrous olefin. The buttery-soft, heavy hand carved, sculpted appearance that you can see and feel make these rugs great design solutions.